J. Morris Hicks

Thursday, October 24th, 2013.

After a career in business as a management consultant and senior corporate executive, Jim Hicks became curious about the “optimal diet” for humans in 2002. Having always been a “big picture” guy in business, he began a study of what we eat from a global perspective—discovering many startling issues and opportunities along the way. Leveraging his expertise in making complex things simple, he documented his findings in his powerful book, Healthy Eating, Healthy World, published by BenBella Books in October of 2011.

In his business career, he had lengthy stints as a management consultant (Kurt Salmon Associates and Conway Quality), serving such clients as Holiday Inns, Sears, and ITT. In 1981, he moved from consulting to line management and held senior executive positions with a number of fashion companies, such as Ralph Lauren in New York before launching his own executive search firm in Atlanta in 1999; The Ansley Consulting Group, a firm that is still active today.

Since 2002, he has invested over 10,000 hours in becoming an authority in the areas of sustainability, health promotion and food-based wellness. To be sure, his interests in nutrition go far beyond human health; he is equally passionate about the impact of our rich Western diet on our environment, our supply of fossil fuels, world hunger and the widespread suffering of billions of factory-farm animals. He is now leveraging his business skills as he works to improve all of those facets of our world.

Throughout his career, he has always focused on improving processes—whether in hotels, industry or retail; always looking for the best bang for the buck in terms of improvement potential. In 2003, he discovered what he referred to as the single largest process improvement opportunity in the history of the world. The implications of shifting to a plant-based feeding model for humans are enormous—and J. Morris Hicks plans to spend the rest of his life improving that model. Now a speaker, blogger and consultant in this exciting field, here is a summary of the background that led to his new career—and the passion of his life.

Visit his website: http://hpjmh.com/

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